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The model of a small landholding farmer being independent and self-sufficient is very difficult to achieve. Climate change and overuse of fertilisers over the past few decades have made this worse. Also, the entire value chain is disparate, it’s broken, fragmented, into something that resembles a spider’s web.

With this in mind, Kisan Mithra was registered in 2020 as a Farmer Producer Company, in order to solve the issue of scalability, farmer sustainability, and consumer benefit. It's 100% owned by farmers alone who have equal voting rights regardless of their holding size.

We believe that it’s possible to ensure a sustainable income to the small and marginal farmers of the developing world which is sufficient for a life of dignity for them and their family. And we intend to do this without putting burden on end consumers. By removing unnecessary middlemen, better logistics, reduction in post-harvest losses, and providing trust and transparency to consumers, we can achieve sustainability to the farmers and provide quality and assurance to consumers.

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